It's official - you can't go anywhere now without someone making fun of gluten-free mania. I've commented before that "marketing" gluten-free label on products that would never even be suspect (jam, for example)...makes me crazy.
Today you'll even see "gluten-free" marked on a bag of almonds. Ingredients: Almonds. On the same bag: Does Not Contain Gluten. In this case, I'd guess that the distributor is tired of fielding calls on their customer service line.
Don't get me wrong - I'm DELIGHTED to see packaging with clear "Gluten-Free" labelling - but c'mon. When things that would never be suspect are touting this status as a selling feature - it's no wonder the gluten-free scene is taking a lot of knocks right now. I just saw a print done by a local artist titled "GLUTEN FREE POETRY".
Celiacs - get ready... I feel the winds are changing once again. Your fashionable diet is, well, becoming more fun to mock than to follow. Perhaps I'll feel like a dinosaur in a few years when I order out at a restaurant and ask whether a dish can be served up "gluten-free". We'll find all of those gf cookbooks stacked up alongside Mr. Atkins in the used book stores. Of course... I could be wrong. In which case, good thing there is gluten-free coffee (and more importantly, cookies) available down the street!