Cause marketing campaign supports advocacy for safe food.

The Right to Safe Food is a program involving the Canadian Celiac Association to make sure that everyone with a medical need for gluten-free food can get it. The program was born of reports from many members who were not able to get safe, gluten-free food when they were being fed by various institutions, including senior’s residences, nursing homes, hospitals, day care centers, school and business cafeterias, and university and college residences. You can read more on the Canadian Celiac Association site HERE.  

May is Celiac Disease Awareness month in Canada. Turtle Jack’s 14 participating restaurants and the Canadian Celiac Association will jointly host a fundraiser to raise money for the Right to Safe Food Program.

Each Monday this May, people will be encouraged to dine at participating Turtle Jack’s restaurants to support this important work. Customers will use coupons to indicate their support of the fundraiser and the restaurant will donate 25% of each bill to the Right to Safe Food Program. 

Turtle Jack’s restaurants have worked with members of the Canadian Celiac Association to implement procedures to educate their staff and managers on the intricacies of preparing and serving gluten-free food. A new gluten-free menu has been launched. These efforts have created a safe place to dine for those with celiac disease.

Visit the Celiac Association website HERE to download the coupon and find other links related to this campaign. 

We are seeing a lot more gluten-free options on menus - and certainly on store shelves. I particularly like this program because they've taken the time to learn more about what it really means to be gluten free for someone who must adhere to the diet for medical reasons.

I am also promoting this program because I believe that we vote with our wallets. Celiac groups around the world can benefit from this type of cause related marketing program. Good for business.... and good for us!


No comments:

Post a Comment